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Website Design

Need a new website or a redesign? We offer service and support 

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Content Creation

Blogging, reader-friendly features, social media support

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Copy Engineering

Shining up original copy, editing, rewriting, proof-reading

Adventures in creativity

About Me

Caroline Hurry

An international award-winning journalist and editor, Caroline Hurry has been creating content for more than 30 years. Today she uses her editorial and design skills to support others seeking to start or improve their online presence or showcase their expertise.


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Juliet Cullinan

Vintage force behind the Juliet Cullinan Standard Bank Wine Festival 

'The way Matisse used one single line to draw an entire face is how Caroline condenses paragraphs with her elegant, focused, chiselled way of writing. Her currency feels more like friendship, support, and cyber hand-holding than the mere power of the buck. My team and I love her swift delivery of always enticing copy.’

Juliet Cullinan Wines 
Wendy Leppard

Wendy Leppard

Biofield Tuning Practitioner 

Caroline has a way of weaving magic, colour, and ‘the WOW factor’ into whatever I want to express. I feel so much gratitude for her phenomenal talent and inspirational wordsmith abilities! Thank you! Thank you!

The Space In between
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Dr Debbie Norval

GPSI Aesthetic Medicine

“Caroline is a gifted writer who is intuitive, insightful and thoughtful . She takes time to understand the brief and will go the extra mile to do the job well. She is efficient, reliable, patient and trustworthy. Most of all Caroline is passionate about what she does, which clearly shows in her brilliant work.“

Dr Debbie Norval

Lisa Loeb

Lisa Loeb

SA's foremost event planner and co-owner of About Entertainment

When it comes to writing press releases, Caroline is beyond brilliant and I’d recommend her to anyone. She’s super-efficient, fun, and her copy always sparkles

About Entertainment 
Melanie Haape

Melanie Haape

Owner of O Bona Moremi Safari Lodge

Caroline's amazing engagement, energy, and enthusiasm is simply wonderful to experience!  She has a great thing going and her sense of fun shines through

 O Bona Moremi Safari Lodge 
Lise Essberger

Lise Essberger

Owner and proprietor of Lethabo Estate

Having worked with Caroline for decades, I love her creative input and constructive advice.

She doesn't just write beautifully, she's super-efficient and trustworthy. 

Lethabo Estate


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Peter Berg-Munch

Electrical, Mechanical and Commissioning Engineer

I wouldn't dream of asking anyone other than Caroline to design my website. She's the best!

Compose a press release

Before you start writing, review your notes for the most articulate quotes or important facts and build a skeleton to flesh out with words.

How to win at twitter

Twitter offers great opportunities to interact and engage with potential clients, colleagues, and like-minded professionals via cyber conversations and shared views on pertinent topics. 

Writing as alchemy

Writing is a magical, alchemical process with “grimoire” and “grammar” sharing the same root.